In the first episode of this three-part series, we’re looking at the pressures of the THC market. Companies like Budweiser are expanding into the infused drink market with their Beyond Beer product line. While THC has historically been associated with smoking, vaping, and edibles, we’re now seeing major labels expand the marketing into beverages. In this episode, we explore how this expansion will impact the cannabis market and what, if anything, smaller cannabis businesses can and need to do in order to remain competitive and relevant.