In the second episode of this three-part series, we’re looking at the pressures of the hemp market. Historically, hemp went through a terrible chapter where it was falsely equated with cannabis and all the allegedly-harmful effects of cannabis. Fearful parents and community leaders did everything they could to keep cannabis – and, by extension, hemp – out of their communities. 

Now, hemp is starting to win back its reputation, little by little. The industry is making major strides by proving just how diverse and valuable hemp is, including by leveraging the powers of the plant to create sustainable versions of everyday goods like batteries, plastics, paper, clothing, and construction materials. 

In this episode, we explore how hemp is making a come back and the potential for cannabis businesses to leverage the re-emergence of hemp to build new revenue streams.