The Importance of Brand in Cannabis
Many emerging cannabis businesses treat their branding like an afterthought. Worse, still, they act as though cannabis branding is easy. Because of the industry’s natural association with the plant itself, they assume their brand should include green, a pot leaf, and/or a green cross. Yet, by just slapping the obvious associated symbols together and calling it a brand, you’re missing out on a major opportunity. In this episode, we talk about why branding is so important to the success of your business and how you can position your business for success and generate demand purely based on the strength of your brand.