Marketing & Branding From the BIPOC Perspective

In this episode of our Higher Enlightenment Podcast, our host Tess Yancey brings on Kieryn Wang of ALMOSTCONSULTING, a women-owned and oriented consulting firm, as well as Courtney Wu of AMNESIA media, an expert on compliance, AI, and marketing for cannabis and CBD based influencers. All three are social-equity-minded women of color, speaking on issues involving BIPOC and self-identifying womxn in today’s thriving cannabis industry.

Issues touched on include mindful marketing and branding for companies that target BIPOC in both employment and advertising, as well as how businesses can engage in spaces where inclusivity is lacking while working to increase inclusivity and diversity. Additionally, Courtney, Kieryn, and Tess cover the best ways for businesses and brands to diversify in ways that are original and authentic, matching intention with impact, and avoiding performative practices and righteous allyship (in both social and business engagements) for non-BIPOC business owners and members.

As well as ethical business practices in the realm of social equity, Kieryn and Courtney discuss cannabis businesses that are either already making strides in accountability, inclusivity, and representation, but also other BIPOC owned and operated businesses. For more information, check out ALMOSTCONSULTING and Cannaclusive’s database, InclusiveBase, a collaborative effort to highlight BIPOC owned cannabis/ ancillary businesses, as well as businesses that are keeping their business and their actions accountable.