On Sept. 29th Higher Yields will be holding a Cannabis LIVE Symposium dealing with Government Outreach and Social Equity in your state or community. For more information or to register please visit this link.
Cannabis Website Design: CrEATE an Attractive Website that Converts
The Best Practices For Cannabis Website Design
As you start your business in the cannabis industry, it is essential to have an online presence. One prerequisite of having an optimal online platform is to utilize cannabis website design services. Designing a website can help improve brand awareness and convert leads into long-term customers. Making sure the web design company is also well-versed in the cannabis industry is also a must. It’s very important that they understand laws and regulations when planning your website.
However, there are major cannabis web design factors to consider before launching a website. First, it’s necessary to choose the right website designers who are knowledgeable of the cannabis industry as well as being technically savvy . Second, it’s essential to create a design that expresses your personality through branding. Third, it’s crucial to use cannabis web design in correlation with cannabis SEO. Lastly, it’s important to design a website with appealing content by utilizing effective cannabis content.
Higher Yields Consulting has an array of cannabis web design experts who employ these strategies. Properly navigating through these strategies will help you increase and convert online visitors.
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Choose the Right Cannabis Web Designer
Any designer can create a website, but the right person will have extensive experience in the cannabis industry. The industry is always changing due to new regulations in the industry and is heavily regulated to begin with, so it’s necessary for the web designer to know how to navigate those challenges.
Why is this important?
In creating a high converting website, the web designer will need to keep in mind the target market. For example: if a cannabis website is advertising cannabis edibles, but their overall theme colors are attracting teenagers then the business may receive fines or the closing of their business.
Also, if the website didn’t give the visitor a warning such as, “You must be 21 years of age or older to enter” then this is another violation for the business.
It’s also important that you stay away from market cliches like generic pot leaves, and Rastafarian color schemes. That is not going to impress well with most consumers and you’ll just blend in with all the other badly designed and branded companies.
How can you find an experienced individual who can help build out your cannabis website design?
Higher Yields Consulting is aware of the ins and outs of the cannabis industry. We have website designers who will attract and covert the right target market. We can help design a website that expresses the brand’s persona effectively. Our team is also highly versed in e-commerce development, and online ordering systems.
Express Your Brand Effectively
with Your Cannabusiness Website
It’s essential to create a design that expresses your brand’s persona effectively. It’s important for visitors to find information, be able to place an online order quickly and without any hassle. Poorly designed websites are useless, whether it be the navigation, poor or outdated information, or a complicated ordering process. Other turn-offs are amateur or DIY website builders like those offered through GoDaddy. Don’t underestimate you consumer’s savvy when it comes to professionalism. If your website shows you don’t care then why should consumers care about your business?
Below, are the following necessities in expressing your brand online whether you operate a dispensary or an e-commerce store.
1. Branding: Your cannabis graphic design and logo are responsible for creating an emotional connection with your customer. This emotional connection matters even more than customer satisfaction. This is critical. If you happen to be a cannabis dispensary you will need a dispensary web design that is current and appealing to your customers.
The other important aspects of effective branding are customer trust and awareness. Try to avoid graphic design and naming cliches, you’ll just blend in with the crowd.
2. Create appeal: Your cannabis web design along with the cannabis graphic design and logo are going to be your chance to really shine and to produce an emotional response from your potential client. Treat your website as an online brochure allowing visitors to browse and enjoy the experience. If you run a cannabis dispensary, your web design is critical. Customers are savvy and both value- and quality-oriented. If you can display your theme colors based on how your visitor’s feel upon entering, it can attract and retain them.
Leads will convert into long-term customers on your website, due to brand awareness and appeal. We can help express your brand by creating a persuasive website and effective online brand that will convert consumers.
Employ Cannabis SEO
Another cannabis website design strategy is using cannabis SEO. When using cannabis SEO for design strategies, it’s more than putting keywords on a website, it’s about site structure.
Site structure is simply organizing your website for visitors to navigate effortlessly. Your website design is set in a hierarchy structure that interlinks well from one page to the next. Not only will visitors enjoy the seamless ride, but Google’s web crawlers will have an easier time finding your content.
In order to complete a prompt site structure, you’ll need to create topic categories that represent what your website is about. When you craft your dispensary web design, you can structure the site into shopping categories. These shopping categories can vary from flower to CBD oils.
However, your homepage can provide a pyramid interlinking structure by using three to four cornerstone content pages. These pages will lead to another page and then another until all your pages are interlinking with one another. This is the first step in structuring and designing your website to retain customers.
Also, effective cannabis SEO will drive more traffic to an online cannabis ordering system. When your cannabis web design has an effective and simple cannabis online ordering system your sales will increase. Your cannabusiness website can also begin to influence your customer’s buying decisions.
Consider a cannabis online ordering system where people can have an order that automatically updates every certain number of weeks and notifies them that their order is ready for pickup. It gives a simple online user experience that makes the user want to return for later purchases. Or a system which recognizes individual’s shopping patterns allowing you to target market even more effectively.
We’re able to integrate effective site structure, navigation and online ordering in your cannabis website. These are a myriad of design strategies we use to help businesses like yours at Higher Yields Cannabis Consulting.
Utilize Content Writing in Your Cannabusiness Website
Aside from utilizing cannabis SEO strategies, your website can begin to integrate cannabis related content copywriting. It’s important to choose the right font targeted to the right market that enhances the writing on the website. The type of font matters, especially if you’re a dispensary.
In creating a dispensary website design or any other cannabis website, you will need to choose fonts that resonate with the brand.
According to Google Web Developers, fonts are essential to great design, UX, and performance. Web fonts help with the overall performance strategy of an online website as well. Depending on how the fonts are optimized in the website, fonts can help reduce the page size and increase the on-page speed.
When you have the right font design to improve user experience, your content is accessible for the user to consume. Also, it is important to use the right cannabis writing for your brand’s website whether it is technical cannabis writing or medical cannabis writing.
As you use cannabis writing in your website, you’ll need to break up the content to reveal enough white space. The visitor will have a better time reading the content and will more likely want to return later.
The more cannabis web design strategies you use, like cannabis writing, the better your website will retain customers. Attractive cannabis writing helps improve the user’s experience that we integrate in our website as well, at Higher Yields Consulting.
Higher Yields Consulting does everything in cannabis website design to attract and covert your visitors into customers. Cannabis writing design from choosing fonts to placing content correctly is a design strategy we utilize to increase brand authority.
Higher Yields Consulting Can Help Improve
Your Cannabis Website Design
In your cannabis website, it’s necessary to use these strategies from creating a cannabis graphic to creating a cannabis logo. These web design strategies are only scratching the surface. We use more than these design techniques to help attract visitors to any website.
There is a certain pleasure you can take in knowing that you’ve put your best foot forward in the online world. At Higher Yields our goal is to make any cannabis website look the best.
We hope that you have learned a lot and take the time to build a high converting cannabis website.