Marijuana product packaging design has become huge in the past few years as companies are realizing that good branded packaging equals increased sales. Think about it: when you are picking out a bottle of wine, aren’t you drawn to the bottles with cool labels? Your packaging is often a consumer’s first point of contact with your product, and a spiffy package may make someone try a new product line they’ve never heard of. Your package design is one of the most important elements in a successful product launch (or re-launch). But there are so many things to think about when designing a package – it is design that has to function. It has to protect what’s inside, and be child safe. It has to allow for easy storage and distribution, give information to the customer about what it is and draw attention to itself on a shelf full of competing products. Higher Yields Consulting can help you establish successful and compliant product lines.
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A retail package is the last and best chance to make a sale. Make sure your business follows up its fantastic brand and website with excellent packaging.
Studies have found that 36% of consumers selected their purchases based on package design. Not surprisingly this accounts for a larger share of the pie than more traditional marketing avenues which include TV advertisements and print marketing.
These same studies have shown that 64% of consumers try a new product due to the package design itself. This makes enticing packaging a secret weapon for startup brands, and a sure-fire approach for established brands looking to safeguard their place in the market.
How important are return customers to your business? Turns out 41% of consumers will purchase a product again because of the packaging. This is evidence that package design isn’t a waste of resources that drives one-time sales, but a powerful resource for creating brand loyalty.
Product packaging is almost as important as the product itself and a good packaging and branding are often times more recognizable and important than the product itself. This would apply to the marijuana industry where one business’ NYC Diesel is no more recognizable than the competitors. Where one strain is almost impossible to differentiate from another strain by just looking at it.
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