How Cannabis Genetics Impact Your Business Strategy

Genetics impact everything about your cannabusiness, from whether you focus more on quality over quantity to your revenue and how you position yourself in the market. A successful cannabis business strategy begins with the end in mind and a commitment to quality in the genetics of your plants.Higher Yields Consulting How Cannabis Genetics Impact Your Business Strategy

If, for example, your end product is flower, the approach you take to genetics should be different than it would be if your end products were extracts and concentrates. 

Read on to learn more about the importance of cannabis genetics and how to create a long-term business strategy that places genetics at the forefront of your planning. 

Cannabis Genetics: A Crash Course 

When we breed plants, we cross male and female plants to get seeds. That’s what we call our F1 generation. But half those seeds will be males that we have to throw out. The other half will be females, but some will take on majority male characteristics, some will take on majority female characteristics, and some will be roughly 50/50. 

As we go through that F1 generation, we ask ourselves what characteristics we want to get from each type — like strong and girthy from the male side, and good-smelling produce with a high THC from the female side, for example. 

Once we weed out the F1 plants with characteristics we don’t want, we’ll take the females from the narrowed-down group and cross them again with the males to get our F2 generation. Of the F2 generation, the males will be thrown out again, but the females will be much more consistent in the characteristics we’re looking for. 

If we were to stop at the F1 generation, the plants likely wouldn’t produce the way we wanted them to or have enough potency. That’s why it’s important to put in the time to develop the characteristics we want through multiple grows. 

Quality Assurance: Start at the End

Your end goal and your plants’ genetics go hand in hand. For example, imagine you have two plants. One tests at 30% THC and gets you two pounds of light. The other  plant tests at 20% THC, but gets you three pounds of light. 

If your goal is extraction, the first plant will be more efficient. But if your business strategy is to sell raw flower, the second plant will produce more biomass and therefore be the better choice. When you know what you’re growing for, you know what characteristics you need your plants to have.

Many cannabusinesses have quality assurance (QA) programs for the back end of their product. Once the product is finalized and trimmed, it passes through QA before being brought to the shelves. But many businesses neglect the QA process for their plants’ genetics — and they shouldn’t. 

Know the Data of Your Plants

QA will give you a more accurate idea of not only what crops you can expect to yield but also the timeline they will need. Indoor growing follows an assembly line, so it’s critical to know how many times you can turn over the space and build that into your business strategy. 

If some plants take 14 weeks to finish flowering and others take eight weeks, you’ll end up having a gap in your assembly line. And any time plants aren’t under the flowering lights, your cannabusiness is losing money.

Higher Yields Consulting How Cannabis Genetics Impact Your Business Strategy

When you understand the data of your plant, you have a better idea of what to expect from it and when you’ll need to fill gaps in the assembly line. Then you can more accurately determine if a given plant qualifies to be brought into your facility in the first place.

For example, if you have 10 feet between the table and the light, you need to know that your plants will only grow to be eight feet tall and not 10. In this way, your plants’ genetics impact everything in your facility, from lighting and space to THC and beyond. 

Fit the Plants to the System

Another mistake we see people make is trying to tweak their system to grow a certain strain in their facility. This is dangerous because when you give certain plants special treatment, you open the door for missed or double doses, pests, and all kinds of other issues. 

Instead of adjusting your system to cater to specific strains, only bring in strains that suit your system. It could be a great plant objectively, but if it doesn’t fit your system, it’s going to take up precious time and resources. 

Genetics & Brand Messaging 

The impact genetics have on your brand and messaging really goes back to the question of quality versus quantity. Do you want to be the Budweiser or the Delirium of cannabis? 

If your business strategy is for your product to be accessible and common, then you’re prioritizing quantity — although, of course, quality always matters. If you’re a high-end brand, on the other hand, quality should be your chief concern. You can demand a higher price for a special, stand-out product.

Also consider what you want your brand to be known for: novelty or dependability. Do you want to be known for your staple products or for bringing new strains to the market? Both strategies work, but they have to be well thought-out. 

You need a solid business strategy from the beginning, detailing how you’ll get to your end goal — be it quality or quantity — and how you’ll make your product resonate with the people you’re trying to bring it to.

The cannabis market is maturing. People do want potency, but they also care about cannabinoids and terpenes. When you factor genetics into your business strategy and can explain to your audience how you are controlling the quality of your plants and the traits you are breeding for, you will stand out from the crowd. 

Start Building a Successful Business Strategy Today

A strong cannabis business strategy starts at the beginning with a solid understanding of how genetics impact your entire business. You need to have a plan in place for every part of the process, all leading to and supporting your end goal. 

At HYC, we understand how cannabis genetics impact your planning and long-term success. Contact us today to learn more and start implementing better quality assurance in your business.

Does Your Cannabis Grow Facility Need the Newest Technology?

Higher Yields Consulting Does Your Cannabis Grow Facility Need the Newest Technology?

With the cannabis industry becoming more established, people are constantly looking to be more efficient. There’s a wealth of innovation out there, and it can be tempting to try out every new piece of technology that claims it will improve your cannabis grow facility. But is it really necessary to do so?

Higher Yields Consulting Does Your Cannabis Grow Facility Need the Newest Technology?

Technology can be a fantastic asset when used well. But, at times,  a piece of technology that looks like it would make your processes more efficient may actually hinder them — especially if you rely on it too much. 


Read on to learn about common technology pitfalls to avoid and how to determine what technologies you should use in your cannabis grow facility. 

New Technology Is Sometimes Necessary 

Cannabis is still a young industry, and it has undergone huge changes in recent years that require new approaches than in the past. 

HYC Founder and CEO Cory Waggoner says, “People have gone from the underground mentality of not documenting anything to documenting things on paper to being required to document them in state-required software programs like METRC.” 

Because of these changes, new cannabis grow technologies are needed to keep up with industry standards. Furthermore, Waggoner points out that technology has great potential to remove human error in certain cases, such as adding an extra layer of requirements that would be easy to skip over on paper. 

Overuse of Technology Does More Harm Than Good

Technology has its pitfalls, too, especially when overused. You may be able to increase the amount of product, but a higher yield does not necessarily mean a better yield. Think of the mass-manufacturing of beer as opposed to smaller-batch products, for example. 

Rather, in certain markets, factors like what the plant looks and tastes like and trichome production are better indicators of the product — and of your company — than just the technology you have on hand. 

Another issue Waggoner points out is over-relying on technology, which can blind you to problems the system isn’t equipped to pick up on. “Just because you have automation in your facility doesn’t mean that you push a button and don’t have to show up,” he says. 

Ultimately, technology is only as good as the people who use it and the facility it’s in. According to Waggoner, “If you’re only relying on the technology to tell you how many prerolls you sold today, and you’re not really analyzing it, you’re not really leaning on the technology enough to give you what you need.”

Spending millions of dollars on centers, techniques, and equipment isn’t going to make up for a bad recipe, bad genetics, and a bad working environment — and neither will it substitute for the human touch.

Technology Can Fail

In the words of Waggoner, “Overreliance breeds complacency; complacency kills.” Not only will relying too much on technology cause problems when that technology inevitably fails, but it can also cause you to miss opportunities. Look at METRC integration, for example. 

Higher Yields Consulting Does Your Cannabis Grow Facility Need the Newest Technology?

Because accidental input errors are so common, many have looked for outside solutions to perfectly input information. Unfortunately, these new technologies couldn’t actually integrate with METRC, and people wasted time and money being trained on new systems and tools only to learn they couldn’t do what they needed. 

Or take automatic watering and fertigation. People thought that since they could control their cultivation from their phones, they didn’t need to go to the cannabis grow facility at all. Then, three days later, they’d come in and find a clog in the line with half the garden dead because it hadn’t gotten fed. 

“You have to pay attention,” Waggoner says, “because the opportunity for innovation is there. Being a centralized location for a repository of new technologies is always a great thing, and being able to see it and apply it to different problems within and surrounding the industry is a win-win for everyone.”

Don’t rely on technology to the point you neglect to personally oversee your cannabis grow facility and crop, but also be on the lookout for opportunities to implement technology in new and better ways. 

The Right Technology for Your Cannabis Grow Facility

When deciding whether to integrate a particular technology into your cannabis grow facility, start with an in-depth cost-benefit analysis and review your overall strategy. Are you setting yourself up for the long term, or do you plan to sell the facility after a few years?

Then, pair your cannabusiness with the type of technology that will both carry you through your immediate needs and set you up for your next phase of buildout. If you implement a new piece of technology, but it’s just another step that creates a delay and increases your risk, then what’s the point? 

“Everyone has their strengths and their weaknesses,” Waggoner says. “While it may be helpful to improve an area you’re already great in, you’ll still have the areas you’re lagging in holding you back. And you won’t find anything that will help you if you aren’t willing to look inward and determine where those weak areas are.”

Some technology your cannabis grow facility just doesn’t need right now. So instead of looking at the newest and most up-to-date technology, examine whether it pairs well with your vision and goals and fills in any gaps you may have.

Don’t Leave Room for Error

It’s a crucial time for cannabis. We’re at an important juncture, both in the U.S. and worldwide, in terms of cannabis acceptance. We aren’t in a position to risk screwing everything up by implementing cannabis grow technologies that may cause more problems than they’re worth.

Get in touch with HYC to find out where you can leverage technology to improve your yield or where your cannabis grow facility can dodge a bullet of added cost and hassle.

Maximize Your Cannabis Yield By Understanding Seeds & Genetics

Maximize Your Cannabis Yield By Understanding Seeds & Genetics

Cannabis yield is about more than quantity. Plant vigor and the desired prominence of cannabinoids like THC and/or CBD also play a role. If you’re looking to maximize your cannabis yield, you’ll also want to consider the presence of certain terpenes and flavonoids that essentially distinguish an individual strain. With that in mind, a general understanding of seeds and genetics is essential for every cannabis grower. We’ve broken down some of the basics to serve as a growth medium for your eventual success.

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Cannabis Cultivation Services

cannabis cultivation

Cannabis Cultivation Services

Garden Design

Design is the first step in how you will or will not become an efficient and competitive cultivator. – Michael Bernstein, Director of Land Development

The garden is the foundation of any successful cannabis business. Garden design determines the workflow of daily operations and has the potential to optimize facility production and lower operating costs. Producing consistent, quality product takes time and experience. Higher Yields’ design team will customize your facility from the ground up. Our consultants, consisting of engineers, contractors, and master growers, blend their unique cannabis expertise to design and build the most efficient and highest yielding grow spaces. Our contractors have designed, built, or managed over 1 million square feet of state of the art facilities. Our experienced growers collaborate with building architects to ensure optimal harvest and compliance when designing your facility.

Garden Construction

Getting the environment right in a commercial facility can be difficult. If you cut the wrong corner you could lose millions of dollars overnight. – Bryson Guyer, Senior Environmental Consultant

Higher Yields Consulting can provide experienced Project Managers to oversee your entire construction team and expedite completion. It is common to experience inexperience within the industry when working with architects, engineers, general contractors, and subcontractors. 92% of cultivation construction projects run past the projected completion time costing you both time and money. HYC consultants will ensure your facility is functional and built to the highest standards for cannabis production and/or distribution. We will make sure license support is provided and your facility is up to state coding requirements. HYC always uses cutting edge construction techniques and materials, always keeping our clients ahead of the curve.

Garden Management & Training

The hardest part for growers to perfect is the garden rotation. Rotation is where businesses find their highest level of efficiency. – Cory Waggoner, Founder of Higher Yields Consulting

Higher Yields Consulting garden management and training services alleviate your learning curve at an affordable rate, cutting overhead and increasing profits. Our team will guide you through every step of the process, from licensing and application to your first harvest. Our training methods and materials create highly effective and profitable teams with an emphasis on the most current compliance requirements. Grows benefit from working with cultivation trainers from the start – learning best practices and state/local regulations from the experts. Our consultants provide your grow a solid foundation in operational management, removing the difficult guesswork. 88% of marijuana startups underestimate the team members necessary for these projects. HYC keeps your project on track, decreases overhead, and maximizes the bottom line with our Garden Management and Training consulting services.

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Higher Yields Cannabis Consulting

Higher Yields Cannabis Consulting

Higher Yields Consulting is a Marijuana Consulting Group comprised of industry experts with decades of combined experience in the legal industry. Whether you are looking to get into the business or already have a license we can help your business succeed. Call (844) HI-YIELD to schedule an initial consultation.

The Latest from our cannabis consulting blog

California Cannabis Consulting

California cannabis licenses

California Cannabis Consulting

Why Choose us for Cannabis Consulting in California?


So why should you choose Higher Yields Consulting for cannabis consulting in California? We have years of combined experience with the legal marijuana market. HYC was active and present in the first state to legalize so naturally we’ve been through all the regulations and pitfalls that are bound to be obstacles in states with new legalization legislation. Do not trust just anyone with your investment, choose experience, choose results.

California’s new recreational cannabis industry is on track to be the largest market in the United States with an estimated $3.7 billion in sales by the end of 2018. Over 400 licenses were issued on the first day of legalization, and the state is projected to bring in $1.4 billion in tax revenue by 2021.

As the world’s sixth-largest economy, and with a population of over 40 million residents, now is the time to get in on the industry and become established in California’s marketplace.

Competition will undoubtedly by very high as licensed recreational dispensaries and grows begin to roll out across the state – the companies and organizations that will be successful and have longevity will be those that not only stay compliant with California’s cannabis laws, but also differentiate themselves in unique and innovative ways.

With three separate state agencies regulating the cultivation, manufacturing, distribution, testing, retail sales, and micro-business compliance, navigating California’s legal cannabis framework can be a bit of a maze.

CalCannabis Cultivation Licensing (CalCannabis) is part of the California Department of Food and Agriculture and regulates cultivation. The Manufactured Cannabis Safety Branch (MCSB) is part of the California Department of Public Health and regulates the manufacture of cannabis. The Bureau of Cannabis Control (Bureau) is part of the California Department of Consumer Affairs and oversees the distribution, testing, retail sales, and microbusiness compliance.

Additionally, there are over 17 license categories depending on the type of business, along with an arduous application process. This may all seem like a headache, especially for already well established grows operating behind the scenes yet, thankfully, California is undergoing a legislative effort to bring the existing cannabis industry under regulation and above board.

Again, the businesses that will succeed in this industry are those that comply with the new laws and regulations established by the state.

Getting started in California’s cannabis industry means a lot of time, money, and paperwork. For example, applying for a license not only comes with a hefty fee (depending on the type of operation), but also requires evidence of a surety bond, evidence of enrollment with the applicable regional or state water board, evidence of a hazardous materials record search, identifying all power sources for cultivation activities, a property diagram, a proposed cultivation plan and, last but not least, arranging financial services and banking.

At Higher Yields Consulting, our team of experienced professionals can handle the process from A to Z. We’ve worked with established business who want to remain compliant, and helped new owners get off the ground running with all of their paperwork in order.

We not only offer business services that cover your compliance and banking needs, but also garden design and management, marketing branding, and design services.

By working with us you’ll know that you are compliant, your grow is operating smoothly, and that you stand out from the crowd with our innovative, outside-the-box thinking on attracting customers to your products and services.

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Higher Yields Cannabis Consulting

Higher Yields Cannabis Consulting

Higher Yields Consulting is a Marijuana Consulting Group comprised of industry experts with decades of combined experience in the legal industry. Whether you are looking to get into the business or already have a license we can help your business succeed. Call (844) HI-YIELD to schedule a free initial consultation.

The Latest from our cannabis consulting blog