International Cannabusiness Consulting Firm, Higher Yields, Accelerates Commercial Cannabis and Hemp Industries with Record Company Growth

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Cannabis global advisors provide insight, oversight, and elevates cannabusinesses from seed-to-scale.

Higher Yields Consulting, the leading international cannabusiness consulting firm, today announced that it achieved record growth in the last year by increasing its new clients by over 400%. Higher Yields provides professional business development services to cannabis startups, existing operators and local, state and federal governments – both domestically and internationally.

“As the cannabis industry continues its massive growth, I’m proud of composing a team of experts with centuries of combined cannabusiness and consulting experience to support the acceleration of the cannabis and hemp industries,” stated Cory Waggoner, founder and CEO of Higher Yields. “Our team works with all types of businesses and governments. Our client profile spans from conceptual startups to publicly traded Multi-State Operators to federal governments.

 

“As the cannabis industry continues its massive growth, I’m proud of composing a team of experts with centuries of combined cannabusiness and consulting experience to support the acceleration of the cannabis and hemp industries.” – Cory Waggoner, CEO and Founder of Higher Yields Consulting

 

We help to determine and advise the feasibility of our client’s potential endeavors and expansions of operators, from the onset working with federal and state governments, supporting them with regulatory structure and program development to create vertically integrated supply chains around the world. I look forward to supporting the growth of the industry, continuing to set the benchmark for customer service and to champion global access and education to cannabis and hemp products.”

The company has accelerated commercial cannabis and hemp industries by:

  • Work with clients in 35 states and 15 countries.
  • Drafted more than 500 cannabusiness applications.
  • Won licenses in 15 competitive states.
  • Supporting commercial construction and operational systems support of over 4 million square feet of cannabis businesses.
  • Supporting the continued growth of over 100 client projects.
  • Currently advising clients on over $100,000,000 of projects globally.

Higher Yields provides cannabis consulting services such as licensing, real estate, cultivation management, financial plans, facility design-build services, branding, marketing, compliance, banking access, and more, to learn more visit https://higheryieldsconsulting.com/.

About Higher Yields Consulting Higher Yields Consulting (Higher Yields) is a Denver-based, international cannabusiness consulting firm whose founding members have been successfully providing professional consulting services to the commercial cannabis and hemp industries since 2008. From licensing, real estate, cultivation management, financial plans, facility design-build services, Human Resource Services, branding, marketing, compliance, banking access and more, Higher Yields has decades of combined experience working closely with clients across the booming cannabis industry. The company has helped build more than four million square feet of cannabis facilities alone and offers an in-house marketing and branding team. Learn more and chat with us at higheryieldsconsulting.com.

Cannabis Branding During the COVID-19 Pandemic

cannabis covid-19

Cannabis businesses have been deemed essential during the COVID-19 pandemic. This is a time of responsibility and opportunity for those in the industry to highlight their commitment to their communities by continuing to serve them while implementing safe operating procedures. It is also a window of opportunity for cannabis branding. There are several phases that brands and consumers are likely to experience as we navigate this difficult time and adjust to a new normal. Here’s a look at the landscape, what to expect, and how to think about cannabis branding today and moving forward.

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Do’s & Don’ts of Creating a Standout Marijuana Logo

Higher Yields Consulting Do’s & Don’ts of Creating a Standout Marijuana Logo

If you’re just starting out as a cannabusiness owner, you may be tempted to cut costs by DIY’ing your marijuana logo. But don’t make the mistake of scrimping on this important piece of marketing. People do judge a book by its cover, and your logo may well be your only chance to make an impression on potential customers.

Adam Kolbach, HYC’s head designer and media production expert, has seen it all in terms of logos — especially terrible ones. “I’m amazed at how people spend millions of dollars and tons of effort working 18 hours a day on their business, and then they’ll just make their own logo,” he says. 

Higher Yields Consulting Do’s & Don’ts of Creating a Standout Marijuana Logo

Your brand is how you sell your product. People are overwhelmed with information, so you have about two seconds to capture their attention before they move on to the next product. If your marijuana logo doesn’t stand out, your cannabusiness will blend into the background of all the other businesses out there. 

Read on to learn all the do’s and don’ts of creating a marijuana logo that makes a memorable — and positive — first impression.

Marijuana Logo: What Not to Do

The first mistake to avoid is creating a generic marijuana logo, which camouflages your brand. Elements like green crosses and cannabis leaves are overused, boring, and instantly forgettable. Step away from the status quo.

Don’t use stock logos and slap your company name on there either — anything that lacks inspiration or creativity will translate into a mediocre experience for your customer. Don’t be mediocre. 

Kolbach also advises not going with your first idea. “You might say, I like boats, so I’ll put a boat on there,” he says. “But you’ve got to think: Is that really going to sell your product?” The marijuana logo must stand out to your customers, not just to you. 

To avoid backlash, be very careful not to appeal to kids. Take notes from the Joe Camel controversy, and leave out any kind of characters, especially cartoons. Even if your marijuana logo is animated, aim for more realism and less goofy caricature. 

Finally, don’t make your marijuana logo yourself. As the business owner, you’re too close to your brand to see what really makes it special. A third-party advocate, on the other hand, won’t have that kind of tunnel vision. And while you may know cannabis very well, you probably aren’t an expert in marketing and branding strategy.

What to Do Instead

For inspiration on creating a standout marijuana logo, Kolbach recommends studying the craft beer industry. “There are so many great logos there, and they all fight for attention,” he says. In contrast, the cannabis industry tends to lack imagination.

Higher Yields Consulting Do’s & Don’ts of Creating a Standout Marijuana Logo

Instead of following trends, look at your market and ask yourself what’s missing. What can you do with your marijuana logo that no one else has done? Then, test your ideas on a focus group of friends and colleagues, but do so without attachment to the results. You might be surprised by what they tell you.

Take, for example, a black cat logo that Kolbach once designed for a music company. “It looked really cool and grabbed attention,” he recalls, “but it turns out most people hate cats. And especially black ones.” Kolbach was shocked by the feedback, but redesigned the logo into a robot instead, to a much better reception. 

As you gather ideas, work on getting to know your brand, your products, and your audience. Ask yourself questions like:

  • Why did I get into the cannabis industry?
  • What makes my brand different from others? 
  • What does my brand stand for? 
  • Is my brand premium? Economical? 
  • Who do I want to sell to? (Think demographics — gender, age, occupation, stage of life, etc.)
  • How can I build the bridge between my product and my audience with the brand?

The more you understand about your brand identity and your audience, the easier it will be to craft a unique and eye-catching marijuana logo. 

Trust Your Marijuana Logo Designer

Once you have a solid understanding of your brand identity and your audience, work with an expert to design your marijuana logo. Trust their expertise —  and their creativity. 

At HYC, Kolbach is a master of ingenuity and branding innovation. His final advice is to let your designer go wild, bold, and as far out of the box as possible. You can always reel the design back in, but you can’t amplify a safe, boring concept. 

For more information and guidance on creating a marijuana logo and building your cannabusiness, reach out to us to schedule a consultation.

Halloween Cannabis Strains and Horror Movies

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Halloween Cannabis Strains and Horror Movies

Halloween and harvest have a long history with the American culture, dating back to our very foundations as a new colony and eventually an independent country. They’re as American as apple pie at this point, and recently they’ve been joined by a new legal crop that was also a part of our foundation, cannabis. Cannabis sativa with low THC content, also known as hemp, was a staple in the New World, something to be traded and celebrated, a tool to help colonists survive and even thrive in the early days of what was to become the USA. As we all know somewhere along the way this wonderful plant was demonized and criminalized for political and financial gain. A little over a decade ago that all changed as legal cannabis started spreading across the USA once again.

Halloween also has a long history in this country, and most certainly came to us as new colonists and eventually citizens brought with them their cultures’ traditions. From the Celtic Samhain and All Hallows Eve Halloween eventually evolved into the mainstream pop culture of the United States. Many of us have fond memories of trick or treating and binge-watching horror movies, some of us even had to suffer through a whole year to see them. Thankfully we have a gazillion streaming services now and can view our favorite horror movies year-round. Halloween has brought with it many traditions, but none seemed have stuck with me as long as horror cinema has.

We decided to have a little fun this year in honor of the biggest cannabis harvest season yet. We’ve compiled a list of cannabis strains that could have been inspired by Halloween. We picked through hundreds of strains to come up with a list, and we’ve also suggested an appropriate horror movie for each strain on the list. Truth be told we could have made 10 of these lists, which means this will be a yearly tradition here at Higher Yields Cannabis.

Halloween Strains and a Movie! Two of my favorite things. I can fondly remember the first time I saw “The Thing”, and also the first time I got high. Both have also influenced my work as a creative professional and brought great enjoyment to my life.

We hope you enjoy the video and yell at us for leaving off “The Exorcist”. We at Higher Yields Cannabis wish all of you a successful and bountiful harvest season and a Happy Halloween.

Reap what you sow! Be safe and enjoy the season with family and friends.

The Youtube version can be found here.

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Higher Yields Cannabis Consulting

Higher Yields Cannabis Consulting

Higher Yields Consulting is a Marijuana Consulting Group comprised of industry experts with decades of combined experience in the legal industry. Whether you are looking to get into the business or already have a license we can help your business succeed. Call (844) HI-YIELD to schedule an initial consultation.

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Marketing Your Cannabis Business: Is Podcasting a Viable Strategy?

Marketing Your Cannabis Business: Is Podcasting a Viable Strategy?

For many businesses, podcasts are an effective way to enhance cannabis marketing and brand identity – if you’re willing to put in all the work that’s required. More than simply recording some audio, podcasting is a challenging, long-game strategy that gives listeners a window into the people and personalities behind your brand. Before diving into the alluring trend toward podcasting as a marketing method for your cannabis business, let’s get real about all that’s involved in pulling off a successful podcast that welcomes listeners to you and puts a flattering spotlight on your brand.

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Cannabis Branding and Marketing: Building Your Brand Identity

Image of an escalator leading to the stars. In this podcast, you’ll be enlightened with the latest in marijuana news and more.

As cannabis brands now number in the thousands, the importance of distinguishing your offering is growing daily. It’s vital to define yourself through creatively calculated choices that pique consumer interest. The best cannabis branding and marketing creates an indelible impression of your product in the psyche of the consumer. From a certain shade of yellow to a particular font or the words you use, there are infinite ways to mold your image. That’s good news. The challenge lies in putting it all together in a meaningful, cohesive, and effective fashion.

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Branding: How To Court Your Customer

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Branding: How To Court Your Customer

BRANDING AND RELATIONSHIPS

When we try to conceive and talk about “branding”, we most often approach it from a strict business mentality. Our machine minds take over as we do our best to boil our company down to a slogan that’s going to be “catchy” or an image that will both “represent us” and “stick in their minds”. We think of it as a way to define our company, market ourselves, or build a following; but what we’re really talking about here is relationships. So let’s talk about relationships.

When you first meet someone who’s going to be special in your life, how do you attract them? Is it their first impression of you? Or maybe, your “look”, or the way you’ve dressed yourself up? Perhaps it’s how they perceive you socially, or generally in comparison to others. Wait! Obviously, it’s all about that first real one-on-one experience with you. Right? Well, with both business and dating, the truth is that it’s all of the above.

BRANDING AND THE LAWS OF ATTRACTION

Now, any basic business person already understands these elementary concepts, but have they learned the art of the dance? In all forms of “attraction”, some people are naturals, some get lucky, some are wise enough to get coaches or mentors. The purpose of attracting is setting yourself up so that you have the real opportunity to build a relationship beyond a single moment of connection. With this perspective in mind, why do we create brands while thinking about our business and ourselves, on a personal level, instead of thinking about the specific types of cannabis customers we’re trying to attract to our cannabis businesses?

When you go out on a first date, are you really trying to show “your true self” or are you purposely projecting only the best parts of yourself that you think your potential partner is seeking? These are some of the traits that we’ve found to apply on a social and macro-cosmic level as aptly as they do in actual interpersonal relationships.

BRANDING – WHAT’S IN A NAME?

Over the generations of branding trends, we’ve noticed that brands have as much of an ability to isolate certain potential clients as they do to attract others. Sure, calling your dispensary “Uncle Jerry’s Pot-a-Palooza” sounded like a great name when you were testing out the potential products, but the next morning, before you file that license, rent that property next to the old record shop, and contact a sign company; you may want to ask for an outside opinion.

The more “fun” the name incorporates, the more it will appeal to the culture of “stoner humor”. The more “medical” it sounds, the more “approachable & trustworthy” it will appear to older and more conservative crowds. The problem with both is not in who they attract, but who they either fail to attract or who they repel.

Still, there is a third option. High end cannabis branding has been finding recent success by using words or phrases that have seemingly nothing to do with the cannabis products themselves, but carry more of a “sense” or “feeling” of luxury or an exotic nature. Generally, if you were to name your brand “Luxe”, french for luxury, it could easily represent anything from a cannabis brand to a perfume, meaning that the only sense the name gives to your customers is the experience and emotional memory of luxury and foreign lands. Combining the right kind of professional cannabis brand image with these kinds of more aloof brand names can present a mystique, sending the message: “Whatever this is, it’s the good stuff.”

WHY SHOULD CUSTOMERS CHOOSE YOU?

Your customers think that they can get what you have lots of other places; so why would they keep coming home to you? Maybe, at this point, you’ve already failed at love at first sight. It’s okay, we’re talking about rebranding now. At this point, how else can we build that attraction? Well, by social comparison. When thinking about how they’ll see your product next, will the items have their own display case or is something used to keep things presentable? In packaging, we can think ahead so the sole responsibility of keeping your cannabis merchandise tidy and presentable on the shelf isn’t the sole responsibility of the local budtender on shift.

When hanging next to other cartridges, do your eyes read the font more easily on your packaging than others? If you look at your packaging in a lineup of others, would you guess that your product would be visually identified as the most expensive or highest quality? What local partners do you have promoting your product at popular events, festivals, & community gatherings? Further, when you are out in the community, what image are your representatives projecting on your company’s behalf? Yes: all of this is still “branding”. This is why it takes a community to make a real business. Some are naturals at this, and some are wise enough to get help when it’s time to take the next real step forward.

BRANDING – LOOK THE PART

Someone walking around at an event with a duffle bag full of hamburgers wrapped in paper towels may actually have some trouble giving them away for free. But someone walking around with hamburgers stacked aesthetically on a silver platter will sell out before the burgers cool. So when out at events, are you telling your staff to “dress comfortably” or did you make uniforms and set a dress code? These are the little moments that matter!

When Starbucks started, their mission was not to make coffee, it was to replace the word “coffee” itself. When I was young in business, an exec from their company bragged to me “One day people won’t say ‘Let’s go get some coffee’, but say ‘Let’s go get some starbucks’.” Hearing this, I thought, there was no way; he had to be out of his mind… and that was my first real lesson in business. Little moments matter.

Having grown up, I’ve learned that when you first hear of a product or new company, first see a new something on an old familiar shelf, see a new sponsor at a show for your favorite band; these are the beginnings. These are the key moments that we work to make meaningful, and potentially form a relationship from them. If that new thing catches your attention once, you may not engage with it, but after the third time, on average, people stop and interact. At that point, it’s about the actual quality of your services and products, your customer’s belief in what they’ve conceived of your brand, and what it means to them.

If I call my chemical company “one-earth sustainable chemicals”, it doesn’t matter what I’m actually making; I’m going to be protested less than “capital-first chemical solutions” (Though the latter would probably grab more investors). Even if both companies manufacture the exact same products. When you find yourself in times of trouble, image can be everything.

BRANDING – IMAGE MATTERS

People want something to believe in, to rally around, to fall in love with. Connection is the purpose of life for most of us on this planet. It’s why we make families, observe our faiths, and live in communities; we recognize that we need each other. So why does your customer need you? How much time do you spend telling people to buy your product versus showing them how you can help them? If you offer the most “expensive looking” and highest quality product, and it’s “marked at a discount” so it’s still at a competitive price point; now you’re doing them a favor. You’re reaching out and giving instead of looking for new opportunities to take. You’re making the same amount of money, but having your product is now a bragging right, so your sales start trending steadily upward. The point here is just this simple; like it or not, “image matters”.

At a lecture, I was fortunate enough to attend, a group of investors asked Russell Simmons, “How do you always know what the next big thing is going to be?” Russell responded, “I don’t. I look at where there is a need and an opportunity to do a good thing for my community, then I do it. Funny, it always comes back to me once others see it, support it… and it turns into that next big thing.”*

Step one to branding is not just knowing who you are now, as a company, but who you want to directly serve in your community. Step two is finding a way to use your brand and logo to convey to the community how you are going to help them. Step three is having a good product and service… but that’s a whole different article.

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Higher Yields Cannabis Consulting

Higher Yields Cannabis Consulting

Higher Yields Consulting is a Marijuana Consulting Group comprised of industry experts with decades of combined experience in the legal industry. Whether you are looking to get into the business or already have a license we can help your business succeed. Call (844) HI-YIELD to schedule an initial consultation.

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Cannabis Branding Services: Balancing Compliance & Creativity

Branding can make or break new businesses in any industry, and unfortunately, many new businesses underestimate the power of a truly effective brand. The cannabis industry is no different — solid branding is critical for success — and most business owners can’t do it all on their own. For this reason, an investment in cannabis branding services is an investment in your business’s success. Here’s what to look for in cannabis branding services and how to effectively brand your budding cannabis operation.

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Cannabis Branding

cannabis logos and branding

Cannabis Branding

Cannabis Branding Services

Cannabis branding is invaluable, it is beyond a catchy logo, and is the sum of your business’ reputation and personality. Clearly interpreting your identity is the most important element in building a successful business, differentiating you from your competitors. A brand activates your vision, creating a strong and loyal relationship with the consumer. It is the foundation piece of your marketing communications, telling your story and serving as a guide to understanding the purpose of business objectives. Brands add value for both employees and consumers.

Cannabis Brand Guide

Your brand represents who you are as a company; it’s what your customers and audience think of when they hear your company’s name or see your logo. A brand guide is a manual that captures your brand and makes it both understandable and replicable. A well-defined brand guide allows you to present your brand clearly and establish trust with your consumers. It also ensures, internally, everyone is working on the same page regarding your brand. A brand guide is a roadmap of where your design is headed and how it will get there. The purpose is to create guidelines producing continuity throughout a brand. The guide outlines the visual aspect of a brand – logo, color palettes, text type, and font size – while also maintaining content consistency – attitude and lifestyle of a brand.

Why Choose Us?

Higher Yields Consulting has years of experience in the cannabis market and decades of experience branding companies all over the world. Whether you are looking for retail or B2B branding HYC is your best choice to establish an effective brand for your cannabis business.

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Higher Yields Cannabis Consulting

Higher Yields Cannabis Consulting

Higher Yields Consulting is a Marijuana Consulting Group comprised of industry experts with decades of combined experience in the legal industry. Whether you are looking to get into the business or already have a license we can help your business succeed. Call (844) HI-YIELD to schedule a free initial consultation.

The Latest from our cannabis consulting blog