Cannabis SEO: Optimize your Website to Attract and Convert Your Target Market
Understanding Cannabis SEO for Increasing the Quality and Quantity of Your Customer
Higher Yields Consulting is the premier provider for cannabis SEO services, not only can we use the case study of ourselves and clients but we also have custom service offerings based on your aggressiveness of your cannabis marketing and sales goals.
Search Engine Optimization or SEO is the process of improving both the quantity and quality of your website traffic to your cannabis web page from search engines like Google, Yahoo, or Bing. SEO also measures the ranking of your website using Google’s search algorithm. SEO specifically targets unpaid also known as organic traffic, meaning visitors that land on your page as the result of a search not an advertisement.
Search Engine Optimization is key in keeping your cannabis brand in compliance with legal advertising regulations. Cannabis is limited in many traditional avenues of marketing. Cannabis SEO is an exponentially improving and simple service that increases your cannabis brand’s online presence in an effective compliant way.
Using cannabis SEO is what makes the huge sales differences in e-commerce or pre-ordering systems for dispensaries and other cannabis retail and cannabis distribution businesses. HYC’s cannabis SEO consultants specialize in finding innovative alternative ways to give you the boost you need to grow your business organically and sustainably.
SEO is a dynamic marketing undertaking that requires patience and no short cuts. At HYC, we have proven strategies that search engines will reward. We provide cannabis SEO help with increasing brand awareness and superiority, improving customer loyalty, and multiplying organic traffic.
The best way to use SEO for cannabis is by researching keywords, structuring your website for Google’s web crawlers, and using backlink strategies to skyrocket your business. optimizing your cannabis websites with keywords is a great way to boost your conversion and generate sales; Backlinking can also be helpful because other websites are linking to your valuable web content. If you’re seeking to find an expert in cannabis SEO feel free to contact us for a consultation.
How SEO Benefits Cannabis Businesses
Over the years, cannabis is one of the world’s most complex industry ever sought after. It came into existence around the 1990s, after it was misunderstood by the public and government officials.
Now cannabis is known to treat ailments of all kinds which gives businesses many opportunities to flourish. However, cannabis is illegal under the Controlled Substance Act. This means individuals can’t use traditional advertising methods to increase their ROI.
Cannabis has restrictive advertising limits that lead business owners, like yourself, to seek out alternative marketing approaches. These restrictions follow online advertising as well. It’s why SEO for cannabis is an alternative marketing approach that can help your business grow organically and securely.
Contact Us For All Your Search Optimization Needs
If you have any questions regarding our SEO services, or any of our other services, don’t hesitate to contact us using the form below.
What is SEO all about?
SEO is an acronym for Search Engine Optimization that’s responsible for getting your website in front of your target market. Although many entrepreneurs are seeking out SEO strategies to grow their business online, it’s no small task to complete. Search engine optimization is also a constant and dynamic task that must constantly be worked on. After all the internet exists in a real world influenced by real world consumers. Your business is going to need help. You’re going to need cannabis SEO consultants.
What to Look Out For When Hiring Search Engine Professionals
Complicating things further is the fact that many SEO “experts” are using black hat SEO strategies to improve their rankings. Those who use black hat SEO are seeking shortcuts that will only give them a short-term gain.
This isn’t an ideal way to use SEO.
It’s better to use white hat SEO, search engines like Google, Bing, and Yahoo! adore it and so do consumers. They will reward your white hat SEO efforts exponentially instead of penalizing and erasing you from the internet.
When you utilize white hat SEO for your cannabis website, you’re open to an array of possibilities:
– An increase in brand awareness
– An increase in non-paid traffic
– An increase in customer loyalty
– An increase in brand superiority
The best way to use SEO for cannabis is by researching keywords, structuring your website for Google’s web crawlers, and using backlink strategies to skyrocket your business. If you’re seeking to find an expert in SEO feel free to contact us for a consultation.
Initiating a Cannabis Website Audit
As cannabis SEO consultants we can also deliver our cannabis website audit, if you’re doing this process manually, – without using cannabis SEO tools – it may take as long as five hours to a month or more. Our cannabis website audit including the following improvements to your cannabis website ranking:
1) Optimize your cannabis website for security.
2) Configure a sitemap for your cannabis website.
3) Optimize your content for search engines with keywords.
4) Follow search engine webmaster guidelines to optimize your cannabis SEO
Our cannabis SEO consultants are ready for anything your cannabis website would require from strategy building to full scale quarterly implementation. Be the FUTURE of cannabis today!
Finding the Right Keywords for your marijuana business
The right keywords will put your website in front of your target market, but you need to choose keywords that generate sales and not just traffic.
When your keywords are targeted with user intent, to generate a sale, your cannabis website will improve.
What kind of keywords should you target?
It’s best to target keywords relevant to your cannabis website. In a cannabis dispensary business, the target keywords are for medical patients.
A few types of keywords are examples you might want to take advantage of including; cannabis edibles near me, buy cannabis edibles, affordable cannabis edibles and so on.
These keywords are more likely to make a conversion or generate a sale. There are also more long tail keywords patients will want to search for within their local area.
Finding a keyword by using a keyword research tool from the SEO tools we mentioned above, can help you navigate through the confusion.
On a side note, it’s crucial that you take care of avoiding keyword stuffing or other black hat SEO tactics. Keyword stuffing is frowned upon and search engines will penalize you for putting too many keywords on your cannabis website.
Cannabis Backlinks for Overall Link Building
When you optimize your cannabis website for keywords, then you can begin creating cannabis backlinks to improve rankings.
Backlinking is a way to help organically promote your business through the internet. It’s a form of link building guaranteed to increase the rank of your website even further on the search engine results page (SERP).
In a nutshell, backlinking is where other websites link to valuable content on your website.
Strategies for Cannabis Backlinks:
1) Link Round-Ups: Reach out to relevant websites in your niche and pitch them your content.
2) Find Value Oriented Resource Pages: It helps to find relevant resource pages that can link to your content within your cannabis website for ranking.
3) Guest Posting: Guest posting allows you to create content based on the other website’s content guidelines.
These backlink strategies above are essential to improve on your link building for your website ranking. However, there’s more aspects involved in generating cannabis backlinks that will help launch your website content to the top of search engine result page.
If you aren’t interested in trying to figure out how to craft a well-written backlink strategy plan, then it’s better to consult with an SEO expert.
Higher Yields Consulting can help create your backlink strategy to enhance your online performance.
SEO is The Future of Marketing
for the Cannabis Industry
These fundamentals will help you get your first start on optimizing your website for all the search engines. SEO for cannabis is a new form of marketing for the industry as many businesses will seek it to grow their business organically.
It’s easier to create content based on best SEO practices than jump through hoops to get approval for cannabis advertising.
We can help your business get traction and increase your sales organically with our cannabis SEO services.