Cannabis SEO: Optimize your Website to Attract and Convert Your Target Market
Understanding Marijuana SEO for Attracting and Converting Your Customer
Search engine optimization or SEO is the process of ranking your website using Google’s search algorithm.
SEO is the best approach for cannabis businesses looking for effective and efficient marketing strategies. This marketing strategy is all organic growth and it is a better way to market than traditional advertising.
Search engine optimization is an important tool for anyone in the marijuana industry due to regulations and legality issues. Often times traditional avenues of marketing are limited for those in the cannabis business. Fear not because your competition is also limited, it’s all relative. The importance of your search engine optimization strategy can’t be stated enough.
As we mentioned traditional advertising is very restrictive for the cannabis industry. It is why businesses desire organic marketing avenues to increase their sales. It’s essential to improve upon your organic presence online and using cannabis SEO will only optimize it even further. Marijuana business SEO is doubly important for those of you who own a dispensary or other retail business especially if you are able to take advantage of e-commerce or pre-ordering systems.
How SEO Benefits Cannabis Businesses
Over the years, cannabis is one of the world’s most complex industry ever sought after. It came into existence around the 1990s, after it was misunderstood by the public and government officials.
Now cannabis is known to treat ailments of all kinds which gives businesses many opportunities to flourish. However, cannabis is illegal under the Controlled Substance Act. This means individuals can’t use traditional advertising methods to increase their ROI.
Cannabis has restrictive advertising limits that lead business owners, like yourself, to seek out alternative marketing approaches. These restrictions follow online advertising as well. It’s why SEO for cannabis is an alternative marketing approach that can help your business grow organically and securely.
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What is SEO all about?
SEO is an acronym for Search Engine Optimization that’s responsible for getting your website in front of your target market. Although many entrepreneurs are seeking out SEO strategies to grow their business online, it’s no small task to complete. Search engine optimization is also a constant and dynamic task that must constantly be worked on. After all the internet exists in a real world influenced by real world consumers. Your business is going to need help. You’re going to need cannabis SEO consultants.
What to Look Out For When Hiring Search Engine Professionals
Complicating things further is the fact that many SEO “experts” are using black hat SEO strategies to improve their rankings. Those who use black hat SEO are seeking shortcuts that will only give them a short-term gain.
This isn’t an ideal way to use SEO.
It’s better to use white hat SEO, search engines like Google, Bing, and Yahoo! adore it and so do consumers. They will reward your white hat SEO efforts exponentially instead of penalizing and erasing you from the internet.
When you utilize white hat SEO for your cannabis website, you’re open to an array of possibilities:
– An increase in brand awareness
– An increase in non-paid traffic
– An increase in customer loyalty
– An increase in brand superiority
The best way to use SEO for cannabis is by researching keywords, structuring your website for Google’s web crawlers, and using backlink strategies to skyrocket your business. If you’re seeking to find an expert in SEO feel free to contact us for a free consultation.
Initiating a Cannabis Website Audit
Before you can begin optimizing your website for Google, Yahoo, and Bing’s search engine algorithms, you’ll need to conduct a very thorough website audit.
The process of running a full website audit is either conducted manually or conducted by an SEO tool. There are several online tools but choosing one that works is essential.
The following are cannabis SEO tools we use often:
After you perform a concise website audit, you can begin fixing technical errors on your website. Errors can involve increasing your page speed from Google’s page speed recommendations – to changing your duplicate titles that aren’t necessary.
If you’re doing this process manually, – without using cannabis SEO tools – it may take as long as five hours to a month or more. It all depends on your skill level and the amount of attention you want to give your cannabis website.
On another note, there are other ways to increase your website ranking from the following:
1) Optimize your cannabis website for security: Internet browsers, such as Google Chrome, will tell you whether your website is (https) secure or not. The top left area of the search icon will indicate a strong lock symbol indicating your website is optimized. But if you don’t see a lock then you may need to secure your site.
2) Configure a sitemap for your cannabis website: This helps web crawlers acknowledge your website exists. Following the right steps to configuring your XML sitemap is important for search engines to index your site in their digital yellow book.
3) Optimize your content for search engines: It’s necessary to create valuable content with user intent in mind. Search engines rank your website based on relevancy and popularity. Utilize the proper number of keywords that generate sales and don’t overstuff your content with keywords.
4) Follow search engine webmaster guidelines: It helps to understand the search engine’s webmaster guidelines through Google, Bing, and Yahoo!.
These are the basic areas of optimizing your website for search engines and are only the tip of the iceberg of marijuana SEO.
Finding the Right Keywords for your marijuana business
The right keywords will put your website in front of your target market, but you need to choose keywords that generate sales and not just traffic.
When your keywords are targeted with user intent, to generate a sale, your cannabis website will improve.
What kind of keywords should you target?
It’s best to target keywords relevant to your cannabis website. In a cannabis dispensary business, the target keywords are for medical patients.
A few types of keywords are examples you might want to take advantage of including; cannabis edibles near me, buy cannabis edibles, affordable cannabis edibles and so on.
These keywords are more likely to make a conversion or generate a sale. There are also more long tail keywords patients will want to search for within their local area.
Finding a keyword by using a keyword research tool from the SEO tools we mentioned above, can help you navigate through the confusion.
On a side note, it’s crucial that you take care of avoiding keyword stuffing or other black hat SEO tactics. Keyword stuffing is frowned upon and search engines will penalize you for putting too many keywords on your cannabis website.
Cannabis Backlinks for Overall Link Building
When you optimize your cannabis website for keywords, then you can begin creating cannabis backlinks to improve rankings.
Backlinking is a way to help organically promote your business through the internet. It’s a form of link building guaranteed to increase the rank of your website even further on the search engine results page (SERP).
In a nutshell, backlinking is where other websites link to valuable content on your website.
Strategies for Cannabis Backlinks:
1) Link Round-Ups: Reach out to relevant websites in your niche and pitch them your content.
2) Find Value Oriented Resource Pages: It helps to find relevant resource pages that can link to your content within your cannabis website for ranking.
3) Guest Posting: Guest posting allows you to create content based on the other website’s content guidelines.
These backlink strategies above are essential to improve on your link building for your website ranking. However, there’s more aspects involved in generating cannabis backlinks that will help launch your website content to the top of search engine result page.
If you aren’t interested in trying to figure out how to craft a well-written backlink strategy plan, then it’s better to consult with an SEO expert.
Higher Yields Consulting can help create your backlink strategy to enhance your online performance.
SEO is The Future of Marketing
for the Cannabis Industry
These fundamentals will help you get your first start on optimizing your website for all the search engines. SEO for cannabis is a new form of marketing for the industry as many businesses will seek it to grow their business organically.
It’s easier to create content based on best SEO practices than jump through hoops to get approval for cannabis advertising.
We can help your business get traction and increase your sales organically with our cannabis SEO services.