Cannabis Marketing Services: How to Increase Brand Awareness and Sales in Your Cannabis Business

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How Higher Yields Consultingcan help with Cannabis Marketing

Marketing cannabis products for your cannabis business is challenging to say the least. Because cannabis is illegal under federal law through the Controlled Substance Act I and II, it’s challenging for business owners like you to legally advertise cannabis products.

How does cannabis marketing fit into this ever-changing industry?

Although marketing cannabis is challenging, there are ways to use marketing to improve your sales and brand awareness. Knowing your cannabis market and being able to create marketing strategies that convert buyers are fundamental basics which are important to use in your business. If marketing isn’t your forte, it is critically important to find a cannabis marketing consultant or a cannabis marketing company to help you.

This is where we come in.

At Higher Yields Consulting, we help cannabis businesses like yours create a cannabis marketing plan and a cannabis marketing strategy. We have cannabis marketing consultants who understand the best way to market in compliance with laws and regulations. We’ll guide you through the best ways to utilize cannabis marketing strategies for your business to succeed right now.

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How does cannabis marketing fit into
this ever-changing industry?

Although marketing cannabis is challenging, there are ways to use marketing to improve your sales and brand awareness. Knowing your cannabis market and being able to create marketing strategies that convert buyers are fundamental basics which are important to use in your business. If marketing isn’t your forte, it is critically important to find a cannabis marketing consultant or a cannabis marketing company to help you.

This is where we come in.

At Higher Yields Consulting, we help cannabis businesses like yours create a cannabis marketing plan and a cannabis marketing strategy. We have cannabis marketing consultants who understand the best way to market in compliance with laws and regulations. We’ll guide you through the best ways to utilize cannabis marketing strategies for your business to succeed right now.

Contact us for help with cannabis marketing services

If you have any questions regarding our Marketing services, or any of our other services, don’t hesitate to contact us using the form below. One of our employees will contact you within 1 business day.

Know your Cannabis Market

Before you can begin marketing cannabis products or services, you’ll need to research your target market. It’s best to ask important questions to help you understand the customers you’re targeting. You can ask questions such as:

  • Who are they? (age, gender, hobbies)
  • What are their deepest fears?
  • What are they angry about?
  • Who are they angry at?
  • What are their major three frustrations in life?
  • Is there a built-in bias to the way they make decisions?
  • Do they have their own language?
  • What trends are occurring and will occur in their businesses or lives?
  • What do they secretly desire the most?
  • What stage of the cannabis buying cycle are they in terms of your cannabis products?

When you research the answers to these questions, you’ll understand your company’s cannabis market. After researching the target market, it’s best to start crafting a well-written cannabis marketing plan.

Create a Cannabis Marketing Plan

A cannabis marketing plan only works if it’s clear and has measurable results. A cannabis marketing plan must have a step-by-step process that correlates with your buyer’s journey.
When you have a cannabis marketing plan, keep in mind you will need to keep current with the legal marketing regulations in your state. The cannabis industry fluctuates which means that your cannabis marketing plan must be flexible and change with the market as well.

A highly skilled cannabis marketing consultant from Higher Yields Consulting will be able to help you create a smart cannabis marketing plan that works and stays flexible with legal changes in the marketplace.

Understand Cannabis Advertising Restrictions

There are some traditional marketing techniques that you’re allowed to use to advertise your cannabis business. As we mentioned earlier, it’s critical that you know the restrictions on cannabis advertising in your state.

Traditional Cannabis Marketing:

  • There are little to no restrictions on cannabis marketing in local newspapers. Keep in mind these newspapers MUST be in your market.
  • You can have appropriate cannabis advertising in magazines in your market. Some dispensaries may have magazines, so an ad in one of these magazines may hold some weight. Magazine ads can be expensive, so keep in mind the cost.
  • You can have cannabis advertising in online radio podcasts. Again, this is only legal within your market.

These are some basic media outlets that you could use in cannabis advertising. It is critical that your business is compliant with all cannabis marketing restrictions and that all advertising copy stays clear of false claims.

Understand Cannabis Advertising Restrictions

Marketing cannabis online has never looked so attractive. When marketing cannabis products or services on the internet, it’s important to carefully word things.

If you are careful to follow guidelines, by marketing cannabis online your business is open to a whole new set of opportunities that could benefit your cannabis business in the long term. Below are the best tips for getting started online:

  • Utilize an online website so customers can buy within your state: As each person navigates your website, they will need a good experience from the about page all the way to the shop page. It’s also very important to keep your website mobile-friendly to attract and reel in more customers in your state.
  • Utilize Google’s search engine algorithm: Another way to reach your market organically is to ensure your website and each piece of content is search engine optimized with keywords.
  • Utilize social media platforms: Social media platforms such as Facebook, LinkedIn, Twitter, Instagram, and Pinterest can help you create brand awareness and increase traffic or sales. Keep in mind that these social platforms may restrict you from using ads.
  • Utilize educational content: Creating educational content around your brand is one of the major ways to organically increase a cannabis business’ growth. By writing blog articles, you give the end user value by helping them learn more about cannabis. In turn, the end user may turn into a long-term customer just by reading your piece of content.

These are the basics to start organically increasing your business online. Again, always keep in mind the important cannabis marketing compliance regulations against providing misleading claims and information.

Choosing a Cannabis Marketing Consultant

To make your cannabis business run smoothly you must choose the right cannabis marketing consultant. Any individual can be a cannabis marketing consultant, but the experts who know what they’re doing are the ones that can help push your business forward.

Higher Yields Consulting has a professional cannabis marketing consultant to ensure your cannabis business doesn’t run into any hiccups. As we mentioned above, the cannabis industry has complicated marketing regulations. A knowledgeable and professional cannabis marketing consultant is integral to your business success.

In conclusion, keep in mind that by following by the regulations and guidelines, cannabis marketing will increase your brand awareness and your sales.

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