CANNABIS MARKETING
& DEMAND GENERATION
Our goal is to take your cannabis image – through your branding, imaging, and marketing tactics – to the next level. To get your products in front of the right buyers, you need more than just a cannabis branding company.
You need experts in marketing, audience building, and brand loyalty. Our cannabis marketing strategies provide the success you need now and the sustainability for long-term profitability.
THE DIFFERENCE BETWEEN CANNABIS
MARKETING
& DEMAND GENERATION
Knowledge Without Desire Yields Nothing
At Higher Yields Consulting, we’re experts in not just marketing cannabis brands, but also creating demand for what you have to offer.
Marketing creates the knowledge your customer needs to be aware of your brand and your products.
Demand generation creates the desire to select you over your competitors and buy.
A successful cannabis marketing strategy includes BOTH – and that’s what we’re here to deliver for you.
THE OLD WAY OF MARKETING
Marketing
Awareness
Stagnant Sales
THE HYC WAY OF MARKETING
Marketing
Awareness
Demand Generation
Desire
Increased Sales & Customer Loyalty
THE CHALLENGES OF
CANNABIS MARKETING
REGULATIONS & COMPLIANCE
The cannabis industry is highly regulated by federal advertising guidelines, while also being limited by the algorithms and standards of digital platforms and search engines.
Our cannabis marketing experts know how to navigate these tight constraints to ethically and legally get your brand in front of your target market.
CANNABIS MARKETING STRATEGY
Many cannabis businesses believe they can create a few social media profiles, make some graphics in Canva, shoot a few videos, and posting them online will be enough to draw in the customers they need.
Not true.
The cannabis industry is highly competitive and you need to understand your competitive advantage and place in the market in order to stand out and speak to your ideal customers.
That’s why we start every client engagement with a cannabis marketing strategy to ensure you have a clear roadmap to success before a single pixel is created on your behalf.
UNDERSTANDING CANNABIS
SPECIFIC
ADVERTISING RESTRICTIONS
Cannabis marketing for marijuana products and services is difficult largely because many traditional marketing techniques are not allowed in this industry.
For the success and longevity of your business, it’s critical that you know the restrictions on cannabis marketing and advertising in your state as well as at the federal level. For example…
Graphic Design & Visual Assets
Several states offer both recreational and medical marijuana programs. Deciding which type of business model will be the most lucrative for you is a tough but critical decision.
Our marijuana consultants have compiled the pros and cons of each to help you make an informed decision.
Media & Publications
Higher Yields’ marijuana consultants have years of experience when it comes to winning licenses in the cannabis industry.
We’ve put together our best cannabis license tips to help you acquire a marijuana business license in your state.
Copywriting
Cannabis brands must be extremely careful that their copy and content cannot be misinterpreted in a way that customers think you are claiming results that are false or cannot be proven.
These are only a few of the numerous regulations and restrictions on cannabis marketing.
The regulations in the industry are constantly evolving and require flexibility. At Higher Yields Consulting, our experts keep tabs on the ever-changing regulations in the industry to look out for new opportunities while also protecting your brand from violations.
THE CHALLENGES OF
CANNABIS MARKETING
CANNABIS MARKETING STRATEGY
Many cannabis businesses believe they can create a few social media profiles, make some graphics in Canva, shoot a few videos, and posting them online will be enough to draw in the customers they need.
Not true.
The cannabis industry is highly competitive and you need to understand your competitive advantage and place in the market in order to stand out and speak to your ideal customers.
That’s why we start every client engagement with a cannabis marketing strategy to ensure you have a clear roadmap to success before a single pixel is created on your behalf.
REGULATIONS & COMPLIANCE
The cannabis industry is highly regulated by federal advertising guidelines, while also being limited by the algorithms and standards of digital platforms and search engines.
Our cannabis marketing experts know how to navigate these tight constraints to ethically and legally get your brand in front of your target market.
UNDERSTANDING CANNABIS
SPECIFIC
ADVERTISING RESTRICTIONS
Cannabis marketing for marijuana products and services is difficult largely because many traditional marketing techniques are not allowed in this industry.
For the success and longevity of your business, it’s critical that you know the restrictions on cannabis marketing and advertising in your state as well as at the federal level. For example…
Graphic Design & Visual Assets
Several states offer both recreational and medical marijuana programs. Deciding which type of business model will be the most lucrative for you is a tough but critical decision.
Our marijuana consultants have compiled the pros and cons of each to help you make an informed decision.
Media & Publications
Higher Yields’ marijuana consultants have years of experience when it comes to winning licenses in the cannabis industry.
We’ve put together our best cannabis license tips to help you acquire a marijuana business license in your state.
Copywriting
Cannabis brands must be extremely careful that their copy and content cannot be misinterpreted in a way that customers think you are claiming results that are false or cannot be proven.
These are only a few of the numerous regulations and restrictions on cannabis marketing.
The regulations in the industry are constantly evolving and require flexibility. At Higher Yields Consulting, our experts keep tabs on the ever-changing regulations in the industry to look out for new opportunities while also protecting your brand from violations.
Why Worry?
Leave it to the cannabis marketing and demand
gen experts at Higher Yields Consulting.
Our team is ready to talk to you, learn about your business and goals,
and craft a winning marketing and demand generation with your long-term success in mind.
CHECK OUT OUR CANNABIS MARKETING RESOURCES
Marketing & Business Development Strategy for Successful Demand Generation
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