Our goal is to take your cannabis image – through your branding, imaging, and marketing tactics – to the next level. To get your products in front of the right buyers, you need more than just a cannabis branding company.
You need experts in marketing, audience building, and brand loyalty. Our cannabis marketing strategies provide the success you need now and the sustainability for long-term profitability.
At Higher Yields Consulting, we’re experts in not just marketing cannabis brands, but also creating demand for what you have to offer.
Marketing creates the knowledge your customer needs to be aware of your brand and your products.
Demand generation creates the desire to select you over your competitors and buy.
A successful cannabis marketing strategy includes BOTH – and that’s what we’re here to deliver for you.
The cannabis industry is highly regulated by federal advertising guidelines, while also being limited by the algorithms and standards of digital platforms and search engines.
Our cannabis marketing experts know how to navigate these tight constraints to ethically and legally get your brand in front of your target market.
Many cannabis businesses believe they can create a few social media profiles, make some graphics in Canva, shoot a few videos, and posting them online will be enough to draw in the customers they need.
Not true.
The cannabis industry is highly competitive and you need to understand your competitive advantage and place in the market in order to stand out and speak to your ideal customers.
That’s why we start every client engagement with a cannabis marketing strategy to ensure you have a clear roadmap to success before a single pixel is created on your behalf.
If you have questions about the marketing and demand gen options that are right for your brand, contact us and a member of our team will contact you within 1 business day.
Cannabis marketing for marijuana products and services is difficult largely because many traditional marketing techniques are not allowed in this industry.
For the success and longevity of your business, it’s critical that you know the restrictions on cannabis marketing and advertising in your state as well as at the federal level. For example…
Your brand can, in no way, appear to be marketing to children. Many cannabis brands get in trouble for this when they use cartoon-like graphics or illustrations that could be interpreted as child-friendly.
There are different rules for advertising in media and publications that are inside versus outside the cannabis market. However, if you are selling directly to consumers, they may not be looking at cannabis industry publications.
Cannabis brands must be extremely careful that their copy and content cannot be misinterpreted in a way that customers think you are claiming results that are false or cannot be proven.
These are only a few of the numerous regulations and restrictions on cannabis marketing.
The regulations in the industry are constantly evolving and require flexibility. At Higher Yields Consulting, our experts keep tabs on the ever-changing regulations in the industry to look out for new opportunities while also protecting your brand from violations.
Our team is ready to talk to you, learn about your business and goals, and craft a winning marketing and demand generation with your long-term success in mind.
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If you’re looking to save on energy costs, reduce your carbon footprint, and build a more sustainable cannabusiness, you might be considering transitioning into a
With its emphasis on social equity and opening doors for new operators, New York’s emerging adult-use cannabis program presents a great opportunity for those interested
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Schedule a consultation
Whether you’d like to schedule a initial consultation or you have questions, we’d love to hear from you.
CONTACT US
Schedule a Free initial consultation
Whether you’d like to schedule a free initial consultation or you have questions, we’d love to hear from you.
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