AN OVERVIEW OF HOW TO CREATE A MEANINGFUL CANNABIS BRAND FOR BUSINESS OWNERS
Branding is the underrated foundational building block of many cannabusinesses. Our goal is to take cannabis logos, branding, and marketing to the next level creating positive lasting experiences over the lifetime of your cannabis brand. All the details that go into branding for even a non-cannabis business can be daunting, not to mention the addition of cannabis compliance and regulation.
Higher Yields Consulting can take care of all your cannabis branding needs from design basics like cannabis logos, fonts, and templates to interior design principles and beyond to create a truly moving experience for consumers.
UNDERSTANDING CANNABIS LOGOS,
BRANDING, AND COMPLIANCE
It is mandatory to abide by cannabis laws and regulations in your local state to keep your business compliant and build a cannabis brand that will stand the test of time. Designing without compliance in mind would destroy so much of your hard work.
According to the National Association of Cannabis Businesses (NACB) there are specific requirements to follow in building your cannabis brand:
- Cannabis businesses must create a brand that’s designed for adults aged 21 or older. Brands MUST NOT appeal to children.
- Cannabis businesses must stay clear of brand sponsorships, celebrity endorsements and using cartoon characters in their logos and packaging.
- Cannabis businesses must make sure the colors they choose in building a cannabis brand aren’t attractive to children.
Your cannabis brand is the personality of your cannabusinesses. First and foremost, to allow for creativity we will being by helping you nurture a professional and appropriate corporate brand identity. Now for the fun part!
Branded Cannabis Packaging
Does your business need professional product packaging design to go along with your brand? Whether you are launching a new product line or want to redesign a current line Higher Yields in-house design team can help.
OUR ASSESSMENT: DISCOVERING YOUR CANNABIS BRAND
In exploring the options for your brand we’ll cover rigorous and comprehensive assessment to help you define your cannabis business brand identity. This process is crucial to understanding what cannabis consumer markets you’d like to serve and target as well as how you best want to represent your cannabis brand creatively as a unique exciting business option. Take your questionnaire today!
CREATING A BUSINESS STRATEGY TO AMPLIFY YOUR CANNABIS BRAND
The cannabis market is competitive, successful cannabis branding is more than just defining your business. The beginning of your brand strategy will need to align with your marketing plan. We provide a market delivery plan for your brands message, assist in establishing social media presence, and ensure advertising consistency visually and text content. Our cannabis branding strategy and guidance will help you with your audience delivery and analyzing its execution.
WHAT DOES CANNABIS BRANDING MEAN TO HIGHER YIELDS CONSULTING?
The legal cannabis industry is in its infancy but remains competitive because many cannabis businesses have created homogenous brands in both appearance and their business models. Our creative team at Higher Yields is committed to building cannabis businesses that are both creatively distinct brands and innovative business models. We believe that the quality of the product and the cannabis logos and brand are equally as crucial for continued success. In sales terms truly the brand is the product you’re trying to sell.
VIEW EXAMPLES OF OUR BRANDING WORK
Branded Cannabis Website Design
Your cannabis-related business is going to need a website. The website needs to be branded and designed by someone with an understanding of technology and the marijuana industry. Our team of professional website designers have decades of combined experience.
BEGINNING THE CANNABIS
DESIGN PROCESS
HYC can also assist in building your cannabis brand through our Creative Design packages and Brand Guides. Whether you’re looking for cannabis logos and packaging or full instore interior design, we deliver seamless aesthetic designs.
Brand Guides: Logos, Fonts, Colors, and Full Brand Graphics
Cannabis Packaging Design (Flower, Pre-rolls, Extracts, Edibles, Vapes, etc.)
Cannabis Retail and Extraction Interior Design
Eye catching cannabis logos and packaging design is the key to gaining a lifelong brand supporter. Working with a cannabis branding agency is the accelerator to long term success in the cannabis industry. We are dedicated to keeping your cannabis brand government compliant and beautifully unique.
Be THE FUTURE the cannabis industry remembers, schedule a discovery today.