Cannabis branding is invaluable, it is beyond a catchy logo, and is the sum of your business’ reputation and personality. Clearly interpreting your identity is the most important element in building a successful business, differentiating you from your competitors. A brand activates your vision, creating a strong and loyal relationship with the consumer. It is the foundation piece of your marketing communications, telling your story and serving as a guide to understanding the purpose of business objectives. Brands add value for both employees and consumers.
Your brand represents who you are as a company; it’s what your customers and audience think of when they hear your company’s name or see your logo. A brand guide is a manual that captures your brand and makes it both understandable and replicable. A well-defined brand guide allows you to present your brand clearly and establish trust with your consumers. It also ensures, internally, everyone is working on the same page regarding your brand. A brand guide is a roadmap of where your design is headed and how it will get there. The purpose is to create guidelines producing continuity throughout a brand. The guide outlines the visual aspect of a brand – logo, color palettes, text type, and font size – while also maintaining content consistency – attitude and lifestyle of a brand.
Higher Yields Consulting has years of experience in the cannabis market and decades of experience branding companies all over the world. Whether you are looking for retail or B2B branding HYC is your best choice to establish an effective brand for your cannabis business.
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